Instructor: Prof. Richard Gazan
Course: ICS 691 – Social Computing
Session 2: Assignment 1: Part 2
All this talk about how people behave on websites really made me curious about why someone would actually spend so much time on them. And I wanted to know from an insider why people would participate in something like Second Life, and how a company like Second Life would handle antisocial behavior. So, I went online and asked. I joined Second Life and after several days, I made a contact with Beverly Montegomery.
I found this to be true with my experience, most of the people were friendly and very helpful, and I was able to make friends very quickly. I believe the feeling of importance aspect is created through 3 avenues 1) just the act of making friends 2)Volunteering to help newbies enjoy the game and become acclimatized, like Ms. Montegomery and 3)Creating Objects. The first 2 being obvoius I will focus a little on 3rd item Creating objects. Second Life promotes individuals creativity through the use of a monteary system, and by providing the tools to create and modify object in the world. Additionally there are free tutorials, on how to create these tools and how to sell them within Second Life. This has lead to the creation of many virtual cottage industries. This simple feature allows residents to become emotionally attached to the game, by creating, and seeing that others value the objects that they can create. Many of the individuals became involved in Photoshop and scripting just because of their involvement in Second Life.

Some of the Resident's Art!
Rules of Conduct
Second Life has had its share of antisocial behaviour. While they have a Terms of Service agreement, this contract is not always adhered to, and in these cases Second Life can ban users accounts. Ms. Montegomery admitted that there was little to stop such banned users form rejoining and personlly knew that several users had been banned 4 or more.In addition to the Conduct By Users of Second Life (see below) rules found in the TOS, an island or sim can impose additional conduct rules, which users must agree to prior to being able to access it.
Here is a small part of the TOS.
CONDUCT BY USERS OF SECOND LIFE
4.1 You agree to abide by certain rules of conduct, including the Community Standards and other rules prohibiting illegal and other practices that Linden Lab deems harmful.
You agree to read and comply with the Community Standards posted on the Websites, (for users 18 years of age and older, at http://secondlife.com/corporate/cs.php; and for users of the Teen Area, at http://teen.secondlife.com/footer/cs
In addition to abiding at all times by the Community Standards, you agree that you shall not: (i) take any action or upload, post, e-mail or otherwise transmit Content that infringes or violates any third party rights; (ii) impersonate any person or entity without their consent, including, but not limited to, a Linden Lab employee, or falsely state or otherwise misrepresent your affiliation with a person or entity; (iii) take any action or upload, post, e-mail or otherwise transmit Content that violates any law or regulation; (iv) take any action or upload, post, e-mail or otherwise transmit Content as determined by Linden Lab at its sole discretion that is harmful, threatening, abusive, harassing, causes tort, defamatory, vulgar, obscene, libelous, invasive of another's privacy, hateful, or racially, ethnically or otherwise objectionable; (v) take any actions or upload, post, e-mail or otherwise transmit Content that contains any viruses, Trojan horses, worms, spyware, time bombs, cancelbots or other computer programming routines that are intended to damage, detrimentally interfere with, surreptitiously intercept or expropriate any system, data or personal information; (vi) take any action or upload, post, email or otherwise transmit any Content that would violate any right or duty under any law or under contractual or fiduciary relationships (such as inside information, proprietary and confidential information learned or disclosed as part of employment relationships or under nondisclosure agreements); (vii) upload, post, email or otherwise transmit any unsolicited or unauthorized advertising, or promotional materials, that are in the nature of "junk mail," "spam," "chain letters," "pyramid schemes," or any other form of solicitation that Linden Lab considers in its sole discretion to be of such nature; (viii) interfere with or disrupt the Service or servers or networks connected to the Service, or disobey any requirements, procedures, policies or regulations of networks connected to the Service; (ix) attempt to gain access to any other user's Account or password; or (x) "stalk", abuse or attempt to abuse, or otherwise harass another user. Any violation by you of the terms of the foregoing sentence may result in immediate and permanent suspension or cancellation of your Account. You agree that Linden Lab may take whatever steps it deems necessary to abridge, or prevent behavior of any sort on the Service in its sole discretion, without notice to you.
Tools and New Uses
What made my question session with Ms. Montgomery different is that she was carrying on several conversations at once. There was a group chat for the question and answer session, and she was carrying on an IM session just with me, and I am sure several other conversations too. This got me to thinking about how else these tools could be used in more "useful" ways. I decided that it would be quite possible to hold a business team meeting in Second Life. The program supports sound, and could support a normal conversation. There is the ability to have group chat and individual IM, for private side conversation. The software also has a blogging tool. And since it has its own scripting language it could be modified and extended for additional uses.
Summary
In summary Second Life is a fascinating, and different type of Social Networking Site then Facebook and MySpace. I found the content more appealing then Facebook and MySpace; where I very quickly became tired of staring at pictures and reading static text. I found it very easy to make friends, specifically because I was not starring at a person. Second Life is filled with conversation starters, imagine walking up to a 3D tiger avatar, that moves and growls, how did the person get it? Some of these are bought, but many things are created by players, and these people are interesting to talk to. For the more quiet types, the group chat allows you to lurk in the background, and doesn't interfere with the natural flow of conversation by the participants.
Check out the avatar on the left. I am still not sure what it is, but it looks fierce.